Helping founders and growth leaders stay visible, trusted, and competitive as AI reshapes discovery and buying.
Discovery is shifting upstream
AI is changing how companies are discovered, evaluated, shortlisted, and trusted. Before your potential customer visits your website, AI systems have already shaped what they see, what gets compared, and what makes the shortlist.
Discovery is moving from search results into AI-mediated interfaces: answer engines, AI assistants, recommendation systems, and increasingly, autonomous agents that compare and select on behalf of buyers. The companies that understand this shift early will have a meaningful advantage. Those that do not risk becoming invisible to the systems that now influence how decisions begin.
What Andrew focuses on
AI-Mediated Discovery and Visibility
Agentic Commerce and AI-Shaped Buying
Commercial and Technical Readiness
Who this is for
Andrew's writing and advisory work is for founders, growth leaders, senior commercial leaders, and B2B decision-makers who want to understand how AI is changing discovery, evaluation, and buying in their markets.
If you are responsible for growth, market visibility, or competitive positioning, and you want practical insight into what is shifting and what to do about it, this is where to start.
Why Andrew
Andrew McPherson is Director of CiteCompass and a strategic advisor on AI visibility and agentic commerce. He brings a background as former CIO at SkyCity Entertainment Group and former CTO at Stuff, where he led enterprise-wide digital transformation, technology strategy, and the implementation of Generative AI across 50 media properties.
This combination of executive operating experience and hands-on work in the AI visibility space shapes how Andrew thinks about discovery, trust, and competitiveness. He writes and advises from the perspective of someone who has led technology strategy at scale and is now building in the category he covers.
Featured insights
What AI-Mediated Discovery Means for B2B Leaders
How AI systems are changing the way businesses are found, evaluated, and recommended, and what leaders need to understand now.
Read article →What Agentic Commerce Means in Plain English
Agentic commerce explained for B2B leaders: what it is, what it is not, and a five-stage maturity model for understanding where your market sits.
Read article →How to Assess Readiness for AI-Shaped Buying
A practical diagnostic framework for evaluating whether your organisation is prepared for AI-shaped discovery and buying.
Read article →"Andrew has proven himself time and again to be a savvy and professional operator and manager. Andrew's decision making and judgement, clarity and capability has always been insightful and strong."
Julian Lambert
Director @ Potentia