Helping leaders navigate AI-shaped discovery and buying
I have become increasingly focused on one area because AI is starting to change something fundamental: how companies are discovered, evaluated, and trusted before a human decision-maker ever visits a website or speaks to a sales team. What interests me most is not the hype around the technology, but the business consequence. Who gets surfaced, who gets understood, and who gets shortlisted is starting to change, and most leaders are not yet prepared for it.
I write and advise on this shift: how AI-mediated discovery changes visibility, how agentic commerce reshapes buying, and what organisations need to do now to compete in markets where AI is the first evaluator.
Background
I spent two decades in senior technology leadership before turning to this work. As CIO at SkyCity Entertainment Group, I was responsible for enterprise-wide digital transformation, data strategy, and cybersecurity. As CTO at Stuff (formerly Fairfax Media NZ), I led the technology function for New Zealand's largest digital media company and introduced Generative AI to automate content workflows across 50 newspapers.
That background shapes how I think about AI-mediated discovery and agentic commerce. I tend to look at these shifts from both a strategic and operational perspective, not as abstract trends but as practical changes that affect growth, visibility, trust, and market access for real businesses.
Current work
I am Director of CiteCompass, where I am building tools to help organisations measure and improve their visibility in AI-driven discovery. I also advise founders and growth leaders on AI visibility strategy, agentic commerce readiness, and the commercial implications of AI-shaped buying.
My advisory work spans executive briefings, strategy workshops, readiness assessments, and speaking engagements. The common thread is the point where visibility, trust, systems, and commercial outcomes start to converge, and what leaders should do about it.
Why I focus on this
I write and advise on this area because I think many leaders are underestimating how quickly discovery and buying are changing. AI is no longer just a productivity tool. It is starting to shape who gets found, who gets compared, and who gets chosen. The businesses that understand this early will have a significant advantage. Those that wait will find themselves competing for a shrinking share of attention in channels that no longer drive the decisions that matter.