Agentic Commerce and AI-Shaped Buying

AI agents are beginning to reshape the way products and services are discovered, compared, shortlisted, and purchased. The near-term shift is less about fully autonomous purchasing and more about how AI shapes discovery, comparison, and shortlisting before the purchase decision is visible.

Decision influence is moving earlier in the buying journey. The businesses that understand this will have an advantage over those that do not. Andrew writes about these dynamics and advises leaders on how to respond: what agentic commerce means in practice, how buying changes when AI assembles options, the automation curve, B2B versus B2C differences, merchant visibility in agent-mediated markets, and the role of trust, explainability, and reversibility in adoption.