AI-Mediated Discovery and Visibility

AI is changing the way businesses are found, evaluated, and trusted. Discovery is moving from search results and rankings into answer engines, AI assistants, and recommendation systems. Visibility now depends less on where you rank and more on whether AI systems can find, understand, and recommend your business when a potential customer asks a question.

Andrew writes about this shift and advises leaders on how to respond to it. His work in this area covers answer-engine visibility, AI citations, trust signals, machine-readable positioning, recommendation and shortlist formation, and the implications for content, structure, and competitive strategy.